// Global Brand Manager · Dhaka, BD

Rafid Mahdi

I build

A brand & marketing professional with 9+ years turning ideas into multi-million-view campaigns. I shape employer and personal brands that attract top talent and earn trust — blending data-driven strategy with creative storytelling.

Rafid Mahdi
NextTuber Champion '17

About me

Where strategy meets
storytelling.

I'm a brand & marketing professional with 9+ years in content creation and nearly four years owning the employer branding of one of Bangladesh's fastest-growing fintech startups, NEXT Ventures / FundedNext.

My strengths lie in shaping both employer brands and personal brands — crafting narratives that resonate, attract talent, and build trust. I pair creative direction with data-driven strategy to grow brand value and revenue.

9+
Years in marketing
160K+
LinkedIn community
600+
Team scaled across 5 countries
Rafid Mahdi promoted at NEXT Ventures
Promoted to Senior Executive — NEXT Ventures

Core strengths

Employer & Personal Branding95%
Content Strategy & Storytelling93%
Brand Marketing & Positioning90%
Meta & Google Ads82%
Rafid Mahdi winning Banglalink NextTuber 2017

Career-defining moment

Banglalink NextTuber
Champion, 2017

Won the national YouTube reality competition, NextTuber — a milestone that launched my content career and earned an invitation to Google's training programme at its Singapore HQ.

It set the tone for everything since: storytelling that travels, and brands that people actually want to follow.

🏆 National Winner · ৳150,000 Prize

Selected work

Campaigns & brand work.

Employer BrandEmployer branding

NEXT Ventures Employer Brand

Built and scaled the employer branding from scratch — growing the company narrative as headcount went from 150 to 600+ across 5 countries.

Brand FilmTheme video production

Company Theme Video

Produced the flagship theme video for the company that earned millions of views and lifted brand reputation through sharp employer branding.

FintechFundedNext global product

FundedNext Content Marketing

Owned content strategy for the flagship global product across international markets — quarterly plans aligned to OKRs and brand positioning.

TelecomBanglalink campaigns

Banglalink — Amra Amoni & Amar Offer

As brand ambassador, executed full-scale OVC production for social campaigns that reached millions of views among youth audiences.

Content VentureFusion Productions

Fusion Productions

Grew a content production venture from zero over 7+ years — viral ideas, After Effects VFX, green-screen shoots and a loyal audience.

EventsNSU YES business competitions

NSU YES! National Competitions

Organized flagship national business competitions — Masters of Ideation, Admaker Bangladesh & Entrepret — on the governing panel.

Career

The road so far.

Jan 2026 — Present

Manager I (RFP), Brand Management

NEXT Ventures · Dhaka, BD

Own the global employer branding narrative and content strategy, lead cross-functional pods with Social, Creative & Talent Acquisition, and mentor international teams while coordinating company-wide events with leadership.

Jul 2024 — Dec 2025

Senior Executive, Brand Management

NEXT Ventures · Dhaka, BD

Owned end-to-end employer branding for NEXT Ventures and FundedNext across international markets, built quarterly content strategies aligned to OKRs, and set KPIs across content, paid media and branding.

Aug 2022 — Jul 2024

Marketing Executive, Content

NEXT Ventures · Dhaka, BD

Led CEO personal branding, CSR initiatives and special events; analyzed Meta & Google Ads data; directed commercials; and produced the company theme video that hit millions of views.

May 2018 — May 2019

Brand Ambassador

Banglalink · Dhaka, BD

Created OVCs and executed end-to-end production for high-impact campaigns like Amra Amoni and Amar Offer, achieving millions of views.

May 2014 — Jan 2022

Content Director / Editor

Fusion Productions · Dhaka, BD

Generated viral content ideas, edited in Adobe After Effects with green screen and VFX, and directed the production team across shoots over nearly eight years.

Toolkit

Tools of the trade.

AeAfter Effects
Meta Ads
Google Ads
ClickUp
Meta Business
MS Office
Brand Strategy
Analytics
Copywriting
Video Direction
Team Leadership
CSR & Events

Get in touch

Let's build a brand
worth following.

Looking to transform your employer branding, sharpen a personal brand, or develop a marketing strategy that actually moves the needle? My inbox is always open — let's create impactful results together.